The Dos and Don’ts of Writing a Follow-Up Email

As a professional in today’s fast-paced business world, effectively following up with clients, colleagues, or potential employers is crucial. Whether you are trying to seal a deal, secure a job interview, or simply touch base with a contact, sending a follow-up email can make all the difference. However, there is an art to crafting the perfect follow-up email that will get the response you desire. In this blog post, we will explore the dos and don’ts of writing a follow-up email that will help you stand out and leave a lasting impression.

The Dos

1. Personalize Your Email

One of the most important dos of writing a follow-up email is to personalize it. Take the time to address the recipient by name and reference a previous interaction or conversation you had with them. This shows that you are attentive and genuinely interested in connecting with them.

2. Keep It Concise

When writing a follow-up email, it’s important to keep your message clear, concise, and to the point. Avoid unnecessary details or long-winded explanations. Get straight to the purpose of your email and make it easy for the recipient to understand what you are asking for or following up on.

The Don’ts

1. Don’t Be Pushy

While it’s important to follow up, it’s equally important not to come across as pushy or aggressive. Avoid using language that may be interpreted as demanding or impatient. Remember to be respectful of the recipient’s time and space.

2. Avoid Using Generic Templates

Another don’t of writing a follow-up email is to avoid using generic templates. Take the time to customize your message and make it unique to each recipient. This will show that you are invested in the relationship and not just sending out mass emails.


Writing a follow-up email is a skill that can greatly impact your professional relationships and opportunities. By following the dos and avoiding the don’ts outlined in this blog post, you can increase the likelihood of getting a response and achieving your desired outcome. Remember to be mindful of your tone, be concise, personalize your message, and avoid being pushy. Taking these steps will help you create a follow-up email that leaves a positive impression and gets results.

What are your tips for writing a successful follow-up email? Share your thoughts in the comments below!

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